31 January 2023

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Remodel your dental practice marketing

Travis Rodgers

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A few weeks ago, I was looking to remodel a few rooms in my house and a flood of nightmares came rushing back into my mind as I thought about all the “do-it-yourself” projects I started and failed at around my house over the past 10 years. 

With that in mind, I decided to do the right thing: pay a little extra and hire an expert. It’s the only thing that really made any sense if I wanted the job to be done right. 

Choosing a good marketing platform or marketing partner is the same kind of decision:

1. You can do it yourself.
2. You can completely outsource it.
3. You can find a middle ground based on your time, skillset and budget.

Of course, like remodeling your house, a marketing budget can get out of hand very quickly. You need to make sure you know what type of marketing is most needed and what will work best for you and for your community and audience. Is it SEO, Facebook, email marketing, Instagram, events or video marketing that drives the best result?

Make sure whatever provider or system you use has real time data analytics and tracking that integrates with your practice management system so the marketing agency can prove their results.

If you are a do-it-yourself marketer there is only one tool for you and that is HighLevel. After evaluating and implementing almost every CRM and marketing automation tool in the industry, I have found that there is no tool more flexible and innovative than HighLevel (GHL for short) - https://www.gohighlevel.com

Some additional expert dental marketing agencies worth considering include:

Wahi considers themselves an outsourced marketing department for dental practices. They produce an all-in-one marketing automation software tool that is fully integrated and customized for dentists to increase patient inflow, follow up sequences and powerful analytics to measure ROI. They also do web design for SEO and social media. - https://getwahi.com/

Wonderist is a full-service marketing agency. They are known for their quality service and eye-catching design that helps practices tell their story through branding, websites and photo or video. They reach your target audience through SEO, Social, PPC, and finally, they capture leads in a CRM that triggers automated follow-up through powerful drip sequences. - https://www.wonderistagency.com

Marketing32 is an agency and tool that is known for their top-notch SEO. If your goal is to rank higher and make sure your online advertising is followed up on with a workflow and sequence to drive the patients to book patients from SEO and online advertising, this is the platform to consider with their integrated analytics. - https://www.marketing32.com

Driven Dental Marketing is a high touch agency and software tool that specializes in implant marketing. They are one to consider because of their all-in-one marketing automation tool, content and domain expertise - https://drivendentalmarketing.com

Energize Group is a top choice if you are looking for a comprehensive marketing automation and analytics solution that converts leads to new patients. They are one of the more experienced agencies and they back up their results with data and a lot of real-world experience working with dental practices - https://energize-group.com

Crimson Media Group is a full-service agency that has domain expertise in Facebook Ads, Google Ads and SEO with high quality content development and analytics to track the success of your marketing campaigns with them. - https://www.crimsonmediagroup.com

Now back to my home remodeling…

One of the reasons I was remodeling the front rooms of my house is that I was a little embarrassed of the 10-year-old carpet and overall styling of the room. It needed an overhaul for sure.

The same goes for your marketing and your website. If you are embarrassed by it or it isn’t generating new patients, it is time for a change.