Whitening market to grow by 4%
Katherine E. Pfaff
The global market for teeth whitening products is forecast to grow by $840.38 million across the forecast period of 2020 to 2024. The increase would amount to a CAGR of 4%, according to a report by the market analysts, Technavio.
Teeth whitening products, which includes toothpaste, whitening strips, and other items, is growing based on demand for aesthetic treatments worldwide. The segment is expected to benefit from the same growth that has been seen in sectors like crowns, inlays or onlays, and veneers. The segment is an additive to growth that has been seen in medical treatments for oral disease.
The market is expected to be led by the segment for tooth whitening toothpastes. These combination products are easy to use and appeal to customers as they also clean the teeth and mouth at the same time as delivering whitening ingredients.
One potential drawdown on the market’s growth could come from counterfeit products. The products that are not official may present a health hazard as well as detract from perception of the original brand.
Related articles
News 04 August 2022
The global market for teeth whitening was forecast to grow to $8,556.57 million by 2028, according to a report by market analysts, ReportLinker. Growth of the market was expected to reach a CAGR of...
Market 12 April 2022
The global market for products using in whitening teeth is predicted to reach a value of $8316.50 million by 2030, according to Astute Analytica, a market analysis firm. The company’s report on the...
News 14 January 2022
The worldwide market for teeth whitening products is forecast to grow, according to a recent report by ResearchAndMarkets.com, a market analysis company. The forecast period for the report is 2021 to...
Market 29 December 2021
The market for teeth whitening is expected to grow globally at a moderate rate between 2021 and 2026, according to the analysis company, ResearchAndMarkets.com. During the 2015 to 2020 period, the...
News 16 February 2026
Clerri, the dental industry’s largest and most trusted membership platform, today announced the launch of an advanced marketing toolkit designed to help dental practices bridge the gap between...
Read more
Products 01 May 2026
Supplier package agreement makes quip’s newest rechargeable electric toothbrush available through the Henry Schein platform
News 01 May 2026
Prahsys Inc., a dental -focused healthcare technology and payments company, recently announced Dental Next—a full-day leadership event focused on the future of dentistry.
News 01 May 2026
JOMS Study: Steroid Given During Wisdom Tooth Surgery May Help Patients Rely Less on Opioids
The forerunner of what’s now Texas A&M College of Dentistry opened 120 years ago in Dallas with the mission of educating dentists to provide quality care to patients in North Texas
Prosthodontics 01 May 2026
Recent Advances in Prosthodontics: Embracing Innovation for Precision and Patient-Centered Care
Prosthodontics, a core specialty in dentistry, continues to evolve dramatically in response to emerging technologies and changing patient expectations.
Copyright © 2026 - All Rights Reserved
ISSN 2767-1178