Whitening market to grow by 4%
Katherine E. Pfaff
The global market for teeth whitening products is forecast to grow by $840.38 million across the forecast period of 2020 to 2024. The increase would amount to a CAGR of 4%, according to a report by the market analysts, Technavio.
Teeth whitening products, which includes toothpaste, whitening strips, and other items, is growing based on demand for aesthetic treatments worldwide. The segment is expected to benefit from the same growth that has been seen in sectors like crowns, inlays or onlays, and veneers. The segment is an additive to growth that has been seen in medical treatments for oral disease.
The market is expected to be led by the segment for tooth whitening toothpastes. These combination products are easy to use and appeal to customers as they also clean the teeth and mouth at the same time as delivering whitening ingredients.
One potential drawdown on the market’s growth could come from counterfeit products. The products that are not official may present a health hazard as well as detract from perception of the original brand.
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