The worldwide market for teeth whitening products is forecast to grow, according to a recent report by ResearchAndMarkets.com, a market analysis company. The forecast period for the report is 2021 to 2026, and follows a CAGR growth rate of 5% during the prior period of 2015 to 2020.
Growth in the market is anticipated based on increased understanding of oral health, and the increased rates of eating and drinking substances known to cause dental staining or impact oral health, including alcohol, coffee, tea, and tobacco. The number of patients with teeth that are discolored who then seek teeth whitening has driven the market and is expected to continue as rates of cosmetic dentistry increase.
At the same time, improvement in teeth whitening products, accessibility with numerous brands, and a wider array of options, such as herb-based and natural alternatives. Products are also less likely to impact dental health long term. In line with the new options, manufacturers have also heavily promoted their treatment options; these efforts are expected to further spur growth in the market.
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