09 September 2025

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TheraBreath Launches New Toothpaste Line Nationwide

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The news is out of the tube! In response to increasing demand from the millions of fans of its TikTok-viral rinses, TheraBreath—the revolutionary oral care brand that fights bad breath at its source—announced today the launch of NEW TheraBreath Toothpastes, bringing the epic freshness it is known for to a new format. Dentist-formulated with premium ingredients, including stannous fluoride, the new line of toothpastes sets a new standard in the category and is specially designed to be mixed and matched with the brand’s beloved rinses to deliver superior flavor while neutralizing the source of bad breath† and providing long-lasting epic freshness.

TheraBreath Toothpaste can now be purchased online at Amazon.com, Target.com, and TheraBreath.com, and will soon also be offered on Walmart.com. The new toothpaste line is available in three varieties, sold as twin-packs for $13.99:

TheraBreath Healthy Gums Toothpaste: Formulated to help remove and prevent plaque that leads to gingivitis** while fighting bad breath for 12 hours, with a delightful Clean Mint flavor featuring mild peppermint and aromatic spearmint with a note of green tea.

TheraBreath Deep Clean Toothpaste: Designed to kill 99.9% of germs that cause bad breath, plaque, and gingivitis† while delivering a Fresh Mint flavor experience of peppermint and eucalyptus with a hint of Italian lemon, helping fight bad breath for 12 hours.

TheraBreath Whitening Toothpaste: Featuring peroxide-free whitening ingredients, this toothpaste helps remove surface stains while making teeth feel smooth and polished. After one week of twice-daily brushing, the toothpaste significantly whitens teeth and leaves breath feeling fresh thanks to its Dazzling Mint flavor, which combines fresh mint, cooling menthol, and a note of refreshing coconut water.

“The expansion of TheraBreath offerings in the toothpaste category reinforces our commitment to providing dentist-developed and science-backed oral care solutions that offer the efficacy consumers need and the premium, sensorial experience they want,” said Anthony Cirigliano, Lead Product Development Engineer for TheraBreath. “TheraBreath Toothpastes are clinically tested to ensure effectiveness and are designed to complement our fan-favorite rinses, fitting seamlessly into oral hygiene routines.”

TheraBreath Toothpastes may be combined with a favorite TheraBreath Oral Rinse to power up dental routines and give users the ultimate fresh-breath confidence. For more information about TheraBreath and its products, visit www.TheraBreath.com, and follow the brand (@TheraBreath) on TikTok and Instagram for ongoing product news.

• *Among leading brands
• **In a clinical study with twice-daily brushing vs. regular toothpaste
• †In laboratory tests

About TheraBreath

In 2021, the TheraBreath brand was acquired by Church & Dwight Co., Inc., becoming the latest addition to its family of oral care products that include Waterpik® water flossers, ARM & HAMMER™ toothpaste, and Spinbrush™ toothbrushes. TheraBreath’s founder, Dr. Harold Katz, created the oral care rinses at the California Breath Clinics over 30 years ago. TheraBreath products are revolutionary because they attack the germs that cause bad breath. TheraBreath has grown to offer an extensive line of oral care products addressing issues such as gum health, teeth whitening, cavity prevention, and dry mouth symptoms.

Source: www.therabreath.com