27 April 2026

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TheraBreath Partners With Demi Lovato for Freshness

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TheraBreath and Demi bring freshness to the forefront of get-ready routines; plus, a chance to win tickets and a trip to a concert stop on Demi’s It’s Not That Deep Tour

Key details

TheraBreath , the revolutionary dentist-formulated oral care brand, has partnered with longtime fan and global superstar Demi Lovato to empower fans to show up as their freshest selves so they, too, can own every moment. The brand’s new mantra—Ready. Fresh. Go.—is rooted in the insight that feeling unstoppable starts with long-lasting fresh breath. TheraBreath delivers freshness through its best-selling oral rinses and expanding line of toothpastes , proving that even simple “get-ready” rituals like oral care can help people show up as their best selves.

As a longtime fan of the brand, with TheraBreath products being part of her get-ready routine on her current It’s Not That Deep Tour and beyond, Demi Lovato brings the “Ready. Fresh. Go.” mindset to life, spotlighting the role freshness plays in her daily routine—from stepping on stage to everyday moments.

“Feeling fresh helps me show up as my best self, whether I’m on stage performing in arenas or just spending time with the people I love,” said Lovato. “That’s what TheraBreath represents to me—it’s that small but impactful step in my routine that helps me walk into any moment feeling my absolute best to ‘Ready. Fresh. Go.'”

Why it matters

As Demi kicks off her It’s Not That Deep Tour with TheraBreath as an essential part of her prep, the brand is giving fans the chance to win an exclusive concert experience by entering the “Ready. Fresh. Go… See Demi Lovato with TheraBreath” Sweepstakes . From now through May 3, fans can enter for a chance to win:

An authentic user of TheraBreath products, Demi has partnered with the brand to bring long-lasting freshness to fans, both on and off the stage, through a multifaceted campaign that includes social content, a digital and video campaign, cookbook launch activations, concert sweepstakes giveaways, and concert sampling.

TheraBreath oral rinses and toothpastes are designed to fight bad breath, support oral hygiene, and deliver fresh breath without alcohol, giving consumers that just-brushed fresh feeling that lasts so they’re always ready before the moment hits. From its TikTok-viral oral rinses to its newly launched line of toothpastes, TheraBreath oral care products are designed to be mixed and matched to deliver superior flavor and a premium, sensorial experience, making fans feel unstoppable to Ready. Fresh. Go.

NO PURCHASE NECESSARY TO ENTER OR WIN IN THE THERABREATH “Ready. Fresh. Go… See Demi Lovato with TheraBreath” SWEEPSTAKES. Open to legal residents of the contiguous 48 U.S. and D.C. who are 18 or older and the age of majority in their state of legal residence. Void in AK, HI, and where prohibited. Sweepstakes starts 4/20/26 at 9:00 AM ET and ends 5/3/26 at 11:59 PM ET. For Official Rules, which govern, click here. Sponsor: Church & Dwight Co., Inc.

Industry context

In 2021, the TheraBreath brand was acquired by Church & Dwight Co., Inc., becoming the latest addition to its family of oral care products, which include Waterpik® water flossers, ARM & HAMMER™ toothpaste, and Spinbrush™ toothbrushes. TheraBreath founder Dr. Harold Katz created the oral care rinses at the California Breath Clinics over 30 years ago. TheraBreath products are revolutionary because they attack the germs that cause bad breath. TheraBreath has grown to have an extensive line of oral care products that address issues such as gum health, teeth whitening, cavity prevention, and dry mouth symptoms.

Demi Lovato is a GRAMMY-nominated and award-winning musician, actor, and two-time New York Times best-selling author. She was first known for her onscreen talents and soon after became a global musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has released nine original studio albums, all of which debuted in the Top 10 of the Billboard 200, and four of which boast over one billion streams on Spotify. Most recently, she released her critically acclaimed album It’s Not That Deep and is currently supporting the album on her arena-headlining It’s Not That Deep Tour . With an audience of over 290 million on social media, Demi has established herself as a global sensation.

Source: http://www.therabreath.com/