01 February 2023

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Colgate Optic White launches game-changing teeth whitening innovations

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Colgate Optic White announced on Feb. 21 two innovative teeth whitening products. According to a press release, the Colgate Optic White ComfortFit LED Teeth Whitening Kit and Colgate Optic White Express Teeth Whitening Pen were developed to improve the user experience, while also delivering fast-acting results. 

The ComfortFit LED Teeth Whitening Kit was designed to address consumers' wish lists for teeth whitening, including comfort, uniformity in whitening, ease of use, efficacy and speed. The kit uses a lightweight, flexible LED tray that molds to a user's mouth for uniform whitening. It pairs wavelength technology with Colgate's whitening serum to remove 10 years of stains in just three days, when used as directed.

The teeth whitening kit is easy to use: simply apply a thin layer of whitening serum to the teeth and whiten using the LED device for 10 minutes a day for 10 days. The kit comes with one flexible LED whitening light and one teeth whitening pen and is powered by your smartphone (works with both iPhone and Android). 

For a faster approach or special occasion, the Colgate Optic White Express Teeth Whitening Pen delivers whiter teeth in just one day, when used as directed. Powered by hydrogen peroxide, this easy-to-use whitening pen with a precision tip applicator is enamel-safe and will not leave teeth sensitive during and after the whitening process.

Kristen Babkes, associate director of marketing communications for Optic White, said in the news release that the company is committed to providing consumers with innovative, science-backed products that help them achieve their best smiles. 

“Now more than ever, we want people to love their smiles, so they feel confident to go out and live life boldly," she said. 

The new products are available online at Amazon and coming soon to Walmart, Target and Rite Aid.

To learn more, visit the Colgate Whitening Hub. 

About Colgate-Palmolive

Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, the Company sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA Skin, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. The Company is recognized for its leadership and innovation in promoting sustainability and community wellbeing, including its achievements decreasing plastic waste, saving water, reducing waste, promoting recyclability, conserving natural resources and improving children's oral health through its Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. For more information about Colgate's global business and how the Company is building a future to smile about, visit www.colgatepalmolive.com.