03 June 2021

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Align launches “Invis Is” campaign

Katherine E. Pfaff

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Align Technology, Inc., a medical device company that designs and manufacturers Invisalign, intraoral scanners, and restorative dentistry software, has launched new campaigns aimed at parents and young adults. The campaign toward young adults, “Invis is a Powerful Thing,” will include television ads, social media, and YouTube influencers. 

The campaign highlights how teeth straightening can improve confidence, especially with social media, video chats, and apps. The new marketing will be released in the United States, Australia, UK, and other regions, with local elements added in the regional markets. 

Align recently was authorized for a common stock repurchase program of up to $1 billion across the next 3 years. In May 2018, the company was authorized to repurchase up to $600 million.

About Align Technology, Inc.

Align Technology designs, manufactures, and offers the Invisalign system, the most advanced transparent aligner system globally, iTero intraoral scanners and services, and exocad CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 200 thousand doctor customers and are key to accessing Align’s 500 million consumer market opportunity worldwide. Align has helped doctors treat over 10.2 million patients with the Invisalign system and is driving the evolution in digital dentistry through the Align Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. 

For more information, visit www.aligntech.com

Source: https://www.globenewswire.com/news-release/2021/05/14/2229954/9043/en/Align-Technology-Expands-Its-Invis-Is-Consumer-Advertising-Campaign-With-New-Creative-and-Influencers-Focused-on-Teens-Moms-and-Young-Adults.html