Align launches “Invis Is” campaign
Katherine E. Pfaff
Align Technology, Inc., a medical device company that designs and manufacturers Invisalign, intraoral scanners, and restorative dentistry software, has launched new campaigns aimed at parents and young adults. The campaign toward young adults, “Invis is a Powerful Thing,” will include television ads, social media, and YouTube influencers.
The campaign highlights how teeth straightening can improve confidence, especially with social media, video chats, and apps. The new marketing will be released in the United States, Australia, UK, and other regions, with local elements added in the regional markets.
Align recently was authorized for a common stock repurchase program of up to $1 billion across the next 3 years. In May 2018, the company was authorized to repurchase up to $600 million.
About Align Technology, Inc.
Align Technology designs, manufactures, and offers the Invisalign system, the most advanced transparent aligner system globally, iTero intraoral scanners and services, and exocad CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 200 thousand doctor customers and are key to accessing Align’s 500 million consumer market opportunity worldwide. Align has helped doctors treat over 10.2 million patients with the Invisalign system and is driving the evolution in digital dentistry through the Align Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners.
For more information, visit www.aligntech.com
Related articles
By Katharine Sanderson, Nature News
SVB was known for funding technology start-ups. Its location in Silicon Valley in the San Francisco Bay Area, meant that many of these start-ups were green-energy or biotech companies.
News 27 March 2023
His appointment to the board builds on a long-standing relationship between Dentsply Sirona and the University of Pennsylvania School of Dental Medicine.
The new module combines an implantology motor and piezo surgery in one device. This means the Implantmed can be combined with the Piezomed module and used to cover surgical applications that change...
Nason previously served as chief experience and transformation officer for Healthways. He also led member experience and strategic innovation at Humana and was Xavier University’s chief innovation...
iCoreRx, in combination with its powerful add-on feature to electronically prescribe controlled substances, boasts more than 40 endorsement agreements by state dental and medical associations.
Read more
Dr. Andrea Shepperson talked about her background in dentistry and her new book, “Managing Tooth Wear,” available starting this month.
The HEALTHYTOOTH project studies the therapeutic potential of different enzybiotics against pathogens that cause caries.
A team from the AINIA technology center is investigating potential ingredients and bioactive compounds for cosmetic products and personal hygiene products capable of fighting the bacteria that cause...
Endodontics 28 March 2023
The purpose of this study was to identify possible associations between classification, treatment, and one-year outcome of external cervical resorption (ECR) lesions using the Heithersay and Patel...
Increasing Prevalence of Dental Problems or Untreated Tooth Decay Coupled with the Rising Geriatric Population Drives Growth
The rising incidence of tooth decay or dental caries, and other dental problems such as mouth sores, tooth erosion, gum diseases, and others along with increasing awareness regarding oral health...
USA 28 March 2023 - 31 March 2023
The Summit draws key leaders in the dental industry for three days of thought leadership, innovation, and networking. This year's event will feature more than 1,000 attendees from across the dental...
Copyright © 2023 - All Rights Reserved
ISSN 2767-1178