13 October 2026

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Personify Group Launches Trade Show ROI Resources for Dental Exhibitors

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The resources introduce exhibitors to the Personify ShowFlow Trade Show Success System, which connects pre-show marketing, booth engagement, and post-show follow-up through three stages: Attract, Engage, and Convert.

New Resources Help Dental Exhibitors Evaluate Their Investment and Explore the Personify ShowFlow™ Trade Show Success System

Personify Group, Inc., a commercialization, branding, public relations, and demand generation firm serving the dental industry, today announced two free resources designed to help dental exhibitors evaluate their trade show performance and plan for stronger business results: a downloadable Trade Show ROI Guide and a fully interactive, online Trade Show ROI Calculator.

The resources introduce exhibitors to the Personify ShowFlow Trade Show Success System, which connects pre-show marketing, booth engagement, and post-show follow-up through three stages: Attract, Engage, and Convert.

For dental manufacturers, technology companies, and service providers, the resources offer a starting point for examining whether trade show spending is producing qualified leads, sales opportunities, and revenue, and where a more coordinated approach could improve results.

“A trade show investment starts well before the booth opens and continues after the exhibit hall closes,” said Mark Ross, Co-Founder and Chief Branding Officer of Personify Group. “The ROI guide and ROI calculator help exhibitors look at that full picture. ShowFlow brings the pieces together so that the message prospects encounter before the show connects with their booth experience and gives them a reason to take the next step.”

The Trade Show ROI Guide provides a planning resource for companies seeking to improve trade show return on investment. The online ROI calculator lets exhibitors enter show expenses and sales funnel assumptions, then compare their current approach with adjustable ShowFlow scenarios.

The online Trade Show ROI Calculator accounts for costs such as booth space, graphics, travel, shipping, and marketing. Users can model changes in qualified conversations and conversion rates, assess projected revenue and gross-profit ROI, and work backward from a revenue goal to determine the conversations and leads needed to reach it. ShowFlow scenarios include an estimated program investment; projections are for planning purposes and do not guarantee results.

“A busy booth can feel like a successful show, but the business question is what happens to those conversations afterward,” said Michael Ventriello, Co-Founder and Chief Communications Officer of Personify Group. “These easy-to-access resources help exhibitors connect their spending to sales goals and identify where prospects may be falling out of the process. That creates a more productive conversation about how ShowFlow can help build a pipeline that continues to develop after the show.”

ShowFlow is designed to help companies attract qualified prospects before an event, engage them with relevant messaging and supporting evidence at the booth, and advance opportunities through targeted follow-up. Exhibitors can use the guide and calculator to inform a ShowFlow strategy session tailored to their next event, product category, and sales process.

To download the Trade Show ROI Guide and learn more about the Personify ShowFlow Trade Show Success System, visit the Personify Group website.

To use the Online Tradeshow ROI calculator, visit https://personifygroup.com/showflow/ShowFlow-1.html .

Companies interested in discussing their results or planning a ShowFlow program can send an inquiry via https://personifygroup.com/contact-us .

Personify Group, Inc. is a commercialization and strategic communications firm serving the dental and medical industries. The company helps manufacturers, technology companies, service providers, and innovators accelerate growth through brand strategy, public relations, market positioning, demand generation, thought leadership, and commercialization planning.

By integrating communications with measurable business objectives, Personify Group helps clients build awareness, credibility, and commercial momentum.

Source: https://personifygroup.com/showflow/ShowFlow-1.html