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18 September 2023

Orthodontic Details sees rapid growth, launches Insights dashboard


Orthodontic Details announced that its ordering platform has been adopted by more than 100 orthodontic practices, representing 160 offices across the U.S. and Canada. These practices ordered from 158 different suppliers in August alone, showing impressive reach by the new platform.

Details, the ordering platform built specifically for orthodontics, gives practices one place to order from any supplier. Aimed at helping practices focus on patients rather than procurement, the company has struck a chord with orthodontists and their staff.

"Details is an invaluable partner," said Dr. Anu Nellissery, DMD, in the news release. "What has truly exceeded my expectations is the exceptional customer service. They go the extra mile, which has allowed my clinical staff to focus on patient care rather than ordering."

Sought-after speaker and host of The Digital Orthodontist Podcast Dr. Kyle Fagala, DDS, said he loves seeing tech and innovation like this in dentistry.

The company recently launched Insights, which gives practices a real-time view of their supply spending across suppliers. Practices can see their spend broken down by month, supplier and category, all in one place.

"What really makes Insights valuable is what we as orthodontists can do with the data," said Details co-founder and CEO Dr. Jeff Biggs, DDS.

"I've always wanted better visibility into our practice's supply spend," he said in the news release. "But that data is spread across suppliers, and a pain to try and reconcile in Quickbooks. With Details, that spending data is centralized, automatically, unlocking amazing insights."

Details has been quietly piloting Insights through the summer, which the company shared is more than just a way to track spend.

"We've been experimenting with artificial intelligence and large learning models in particular since long before ChatGPT launched," said Details CTO Tom Pritchard.

"We know our customers don't just want to see data but want help making connections that can save them time and money," he said. "That's where AI comes in, and Insights is just the beginning."

Practices are seeing the impact features like Insights bring.

Lance Christensen, office manager for Christensen Family Orthodontics, said that "Details makes it easy to quickly order products from multiple vendors, compare prices and track our spending, which not only saves us time, but allows for better decision making when it comes to purchasing."

In addition to practice growth, Details has seen a rapid increase in usage of the platform.

"Practices submitted more orders to suppliers in the first half of Q2 than all of Q4 last year combined," said Details VP of Practice Success Carrianne Garrison Ford. "This shows that customers are deeply integrating us into their business and trust us as they make purchasing decisions," she said. 

Details' growth and deep integration with customers has helped the company continue to secure supplier partners, since announcing partnerships with 3M Oral Care, G&H Orthodontics, Dynaflex, Reliance, and others in April of 2023.

Most recently, the company added Komet USA, Great Lakes Dental Technologies, Dental City, PUL Technologies and Second Story Promotions, with practices ordering from more than 158 unique suppliers in August alone.

The release of Insights kicks off what Details Co-Founder and President Nick Wangler described as an "ambitious" second half of 2023, with addiitonal announcements coming soon.

"As a technology company, we're constantly working on new stuff based on feedback from our customers," he said. "Our current pipeline includes some of the coolest projects I've been a part of in my 15 years in tech. I can't wait to show our customers what's next."

Learn more at https://orthodonticdetails.com/

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