07 December 2022

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Jefferson Dental & Orthodontics goes viral with TikTok on color of braces

Katherine E. Pfaff

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Jefferson Dental & Orthodontics produced a TikTok video in late September, which led to a viral moment with the video garnering over 11 million views. The practice demonstrated its social media authority on braces, revealing what color braces people really want.

Since the video took off online, the company has created a series of videos around braces and their colors, generating a total of 30 million views, two million likes and 20 thousand comments. This engaging campaign was a great way for Jefferson Dental & Orthodontics to get feedback from their patients and learn more about what colors are popular among today's youth. Read more details in the company's news release. 

To see how their patient preferences stack up against the rest of the country, Jefferson Dental & Orthodontics reached out to their orthodontic material supplier, GC Orthodontics, for nationwide data on braces colors. 

According to Patrick O'Shea, national key accounts manager, silver, black, light blue, navy blue, red and hot pink are among the top colors in the U.S. and Canada. 

"Adult patients tend to prefer subtle colors like silver or black, whereas kids and teens enjoy expressing themselves through color," he said. 

About Jefferson Dental & Orthodontics

Since the opening of its first office in 1967, Jefferson Dental & Orthodontics has been a trusted oral healthcare provider for thousands of families with 70+ offices throughout Texas and Oklahoma. Jefferson takes a comprehensive oral healthcare approach, integrating general dentistry, hygiene, and orthodontics, which helps their patients live better lives. With the latest technology and talented, caring team members, they strive to earn their patients' trust and build lifelong partnerships. 

Learn more about Jefferson Dental & Orthodontics at jeffersondental.com.