14 March 2022

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Utah Business Magazine Names Ultradent's Dirk Jeffs CEO of the Year

Dirk Jeffs, President, and CEO of Ultradent Products, Inc., a leading developer, and manufacturer of high-tech dental materials, is being recognized as CEO of the Year by Utah Business Magazine

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"I humbly and gratefully share this award with everyone at Ultradent. All of our accomplishments, especially throughout the past year, have involved whole teams of people working together to get them done," says Jeffs. "None of it was ever me alone. I'm so grateful for them and for the opportunity to lead such a fantastic, impactful company whose mission, every single day, is to improve oral health globally."

Ultradent founder and CEO emeritus Dr. Dan Fischer says, "Dirk's leadership record is remarkable, and his commitment to Ultradent's core values has been evident throughout his 26 years with us. His experience, attitude, and demeanor continue to serve Ultradent and dental industry well."

Taking the reins of CEO at the height of the COVID-19 pandemic, Jeffs' long list of accomplishments includes expanding international sales into more than 120 countries. Ultradent also recently received its first Great Place to Work Certification and was recognized as one of Fortune Magazine's Best Large Workplaces in Manufacturing and Production.

In the last year under Jeffs' leadership, Ultradent also opened a new business entity, Canyon Labs, and announced a partnership between Ultradent's world-renowned professional teeth whitening brand, OpalescenceTM Whitening Systems, and Align Technologies, the makers of Invisalign® aligners and Vivera® retainers.

Most importantly, Jeffs says he looks forward to leading the company in bettering the lives of Ultradent's customers, patients, and employees through better products, healthier smiles, innovative research, humanitarian work, and an ongoing commitment to the company's core values.

About Ultradent Products, Inc.

Ultradent Products, Inc., is a leading developer and manufacturer of high-tech dental materials, devices, and instruments worldwide. Ultradent's vision is to improve oral health globally. Ultradent also works to improve individuals' quality of life and health through financial and charitable programs.

Source: www.ultradent.com