09 October 2026

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Oral-B and Crest Bring NFL Team Pride to Everyday Oral Care

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Oral Care Partners of the NFL, recently announced the launch of new special-edition products, giving fans even more ways to celebrate their love of the game.

Oral-B and Crest, Official Oral Care Partners of the NFL, recently announced the launch of new special-edition products, giving fans even more ways to celebrate their love of the game. With officially licensed products featuring fan-favorite NFL teams, the brands are bringing football fandom into bathrooms nationwide with a lineup of superior oral care essentials, including toothbrushes, toothpaste, floss and mouthwash, to help fans show up with confidence all season long.

Grab your favorite oral care MVPs for a winning routine:

“From the stands to the living room, football is a game that brings out big reactions and even bigger smiles, making it a natural space for Oral-B and Crest to connect with fans,” said Benjamin Binot, Global Oral Care President, Procter & Gamble. “With our lineup of limited-edition oral care products, we’re creating new ways to engage fans and help people build healthy oral care habits. As America’s leading oral care brands, Crest and Oral-B are proud to be the Official Toothpaste, Toothbrush, Floss and Rinse of the NFL.”

To celebrate the 2026 season, Oral-B and Crest have built out an unbeatable roster spanning NFL players, legends and famous superfans. Together, they’ll showcase how Oral-B and Crest are helping fans elevate every step of their oral care routine while celebrating the teams they love. The lineup includes:

“As a player, so much of what we do comes down to the routines we build every day, and that same mindset applies to how I take care of myself off the field,” said Dallas Goedert, Philadelphia Eagles tight end. “I’m proud to work with Crest and Oral-B to bring together two things I’m passionate about: taking care of my oral health and, in turn, my overall health, and representing the game I love by giving fans a fun way to bring that team pride into their own daily routines.”

“I’ve always loved the energy that comes with football season, and as an athlete myself, I know how much the little things you do every day can impact how you feel and show up,” said Haley Cavinder, sports personality and Dallas Cowboys superfan. “Taking care of my teeth and smile has always been part of that routine, so partnering with Crest and Oral-B is such a fun way to bring those two sides of my life together. I love that fans can now bring their team pride into something they do every single day and feel confident showing off their smile all season long.”

“Oral-B, Crest and the NFL all understand the value of consistency, whether it’s on the field or in everyday routines,” said Tracie Rodburg, Senior Vice President of Global Partnerships at the NFL. “These special-edition products will deepen the connection between fans and brands they know and trust.”

Football fandom goes far beyond the field — and this season, Oral-B and Crest are giving fans a new way to show theirs. With NFL-branded products that bring team pride into everyday oral care routines, fans can rep their favorite teams while getting gameday-ready, celebrating every big play and keeping the spirit going long after the final whistle.

Oral-B is the worldwide leader in the over $5 billion brushing market, drawing upon 75+ years of expertise to empower healthier lives for all through better oral care. The brand features a wide variety of products to build a personalized oral care routine for the best clean every time, including manual, battery and electric toothbrushes for children and adults, and interdental products such as dental floss. Oral-B’s iO Series electric toothbrushes feature the latest in brushing technology, with a dentist-inspired round brush head that removes 100% more plaque than regular manual brushes, for cleaner teeth and healthier gums.

Since its launch in 1955, Crest has been at the forefront of oral care innovation, empowering healthier smiles for 70 years. Backed by decades of research and trusted by dental professionals, Crest offers a full portfolio of products designed to meet the evolving needs of families and individuals, from cavity protection and enamel strengthening to advanced whitening, gum health and sensitivity relief. Beyond toothpaste, Crest provides comprehensive oral care solutions, including mouthwash, whitening treatments and daily regimens that work together to help maximize the benefits of brushing.

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ® , Ambi Pur ® , Ariel ® , Bounty ® , Charmin ® , Crest ® , Dawn ® , Downy ® , Fairy ® , Febreze ® , Gain ® , Gillette ® , Head & Shoulders ® , Lenor ® , Olay ® , Oral-B ® , Pampers ® , Pantene ® , SK-II ® , Tide ® , Vicks ® , and Whisper ® . The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news .

Source: http://www.pg.com/news