29 November 2022

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vVARDIS launches oral care products at beauty retailer Bluemercury

Katherine E. Pfaff

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Oral health company vVARDIS recently announced that the brand's line of products will launch at luxury beauty and wellness retailer Bluemercury. The products will be available online at bluemercury.com and in stores at 50 retail locations across the U.S.

The product line contains New White Enamel Anti-aging Serum, a seven-day treatment that rejuvenates tooth enamel, according to a news release. vVARDIS products aim to eliminate early tooth decay for a brighter timeless smile.

vVARDIS will be the first oral care brand carried at Bluemercury. The company plans to hold in-house consultations for customers at select locations.

Haleh Abivardi, co-founder at vVARDIS, said the company’s line of dental care marks a revolution in the dental industry.

“Our biomimetic technology developed in Switzerland aims to eliminate early tooth decay by creating new white enamel the way that nature does," she said in the news release. "We're setting a new standard for oral health, and our products offer results that have the ability to completely transform self-care."

Tracy Kline, head of merchandising, spa and supply chain at Bluemercury said that vVARDIS’s offerings are a remarkable premium line of products that fit well with Bluemercury’s dedication to holistic approaches toward wellness.

“There's no better way to expand into the oral care space than with these luxury at-home care treatments,” she said.