17 October 2025

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The Aspen Group Earns Brandon Hall Group’s “Best Use of AI for HR” Award

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Phenom, an applied AI company that helps organizations hire faster, develop better, and retain longer, announced The Aspen Group (TAG) earned the Brandon Hall Group Silver Award for Excellence in the ‘Best Use of AI for HR’ category. TAG’s award-winning implementation of AI technology enhanced candidate experiences, empowered recruiter capabilities, and improved hiring outcomes across its five retail brands and 15,000+ employee healthcare network.

The strategic talent acquisition enhancement leveraged Phenom’s AI infrastructure to scale personalized connections and deliver measurable impact:

• Smart technology organizes candidate information and identifies talent patterns to help recruiters make better hiring matches.
• Intelligent sourcing capabilities help recruiters efficiently connect with qualified healthcare professionals.
• Healthcare-focused AI assists recruiters with sourcing, initial screening, and interview coordination.
• Generative AI powers an intelligent chatbot equipped to answer over 1,500 FAQs and streamline recruiter communications.

In healthcare—where attracting top talent is essential to delivering exceptional patient care—TAG’s results demonstrate the value of thoughtfully implemented AI solutions. The technology helped recruiters expand their talent reach by 33%, provided efficiency gains equivalent to more than 100 hours in a single quarter, and supported the identification of 1,840 candidates, 20% of whom joined the organization.

Central to TAG’s approach was ensuring human oversight and decision-making remained at the heart of the recruitment process. Recruiters maintain full control over candidate outreach, messaging personalization, and final selection decisions, while gaining 10+ hours per week to focus on building meaningful relationships with candidates and providing personalized career guidance.

“This award recognizes our commitment to using technology thoughtfully to enhance our hiring process while preserving the personal touch that makes healthcare careers so rewarding,” said Lizzie Garner, one of TAG’s chief people leaders. “Phenom’s AI solutions have enabled our recruiters to spend more quality time with candidates—having deeper conversations about their career goals and showing them the growth opportunities available within our organization. When our recruiters can focus on providing exceptional candidate experiences rather than administrative tasks, it benefits everyone—our team members, our patients, and the communities we serve.”

“This year’s Excellence Award winners exemplify the transformative power of strategic human capital management. Through their innovative approaches to talent development and employee engagement, these organizations have not only achieved remarkable business outcomes but have also redefined what it means to create truly people-centric workplaces. Our comprehensive evaluation process has identified these programs as benchmarks for organizational excellence and innovation,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, HCM Excellence Awards program leader.

About TAG – The Aspen Group

The Aspen Group (TAG) was built on the simple idea of bringing better healthcare to more people. TAG supports independent healthcare practices operating more than 1,400 locations in 46 states through five consumer healthcare brands: Aspen Dental, ClearChoice Dental Implant Center, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care (formerly AZPetVet). Combined, the companies serve more than 35,000 patients a day and more than nine million patients each year.

Source: www.teamtag.com