18 March 2025

---

Dento USA Strengthens Executive Team Leadership

---

Dento USA, the innovator behind the rapid, chairside saliva screening tool OralFitnessCheck, is accelerating its expansion with key leadership appointments. Founder and company visionary Dirk-Rolf Gieselmann has promoted Andrew Robinson to president & CEO to drive the company’s next phase of growth. To further strengthen its executive team, Dento welcomes Dave Vitone as vice president of commercial execution and Misty Clark as vice president of marketing, reinforcing its commitment to scaling operations, expanding market presence, and delivering cutting-edge solutions to dental professionals.

Industry Leaders Join Dento USA

Dave Vitone – Vice President of Commercial Execution

Dave Vitone, a 15-year veteran of Dentsply Sirona, has a proven track record in sales strategy, execution, and multi-sector leadership across DSOs, government, military, and institutional partnerships. His ability to optimize sales performance and drive operational excellence will be key to scaling Dento USA’s reach and ensuring the widespread adoption of its saliva screening technology.

Misty Clark – Vice President of Marketing

Misty Clark brings decades of expertise in dental marketing, business development, and brand strategy. She has led high-impact initiatives at major dental companies, including Align Technology (Invisalign) and Dentsply Sirona, where she advanced digital orthodontic and endodontic solutions across North America. Her expertise in brand expansion, customer engagement, and innovative marketing strategies will be instrumental in elevating Dento USA’s industry presence.

Andrew Robinson Promoted to President & CEO

Building on his tenure as President, Andrew Robinson has been elevated to president & CEO, further solidifying Dento USA’s market leadership. Under his direction, the company has strengthened its customer relationships and expanded its innovative screening solutions. His promotion reflects Dento USA’s confidence in his ability to drive long-term growth, foster industry partnerships, and advance the company’s mission.

“We are thrilled to welcome Misty and Dave, two of the most respected leaders in the dental industry, to the Dento USA team,” said Andrew Robinson, president & CEO. “Their expertise and industry knowledge will be invaluable as we continue to revolutionize saliva screening technology and improve oral and systemic health outcomes.”

About Dento USA

Dento USA is a pioneer in saliva-based screening technology, dedicated to transforming oral and systemic health. By delivering easy-to-use, chairside screening solutions, Dento empowers dental teams with real-time insights that drive better patient outcomes.

With a leadership team of industry veterans, Dento USA remains committed to innovation and advancing the future of dental healthcare.

Source: https://dentousa.com/