05 September 2023

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BroadcastMed expands relationship with the American Dental Association

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BroadcastMed has expanded its partnership with the American Dental Association (ADA), according to an Aug. 23 news release. This strategic collaboration aims to leverage BroadcastMed's audience engagement platform and robust medical publishing infrastructure to enhance the industry-leading society's outreach efforts and provide valuable resources to dental professionals.

With a shared commitment to advancing the field of dentistry and promoting knowledge exchange, BroadcastMed and the ADA have enjoyed a successful relationship since 2021. The expanded partnership signifies a deeper collaboration that will strengthen the society's ability to engage its members and deliver high-quality educational content through BroadcastMed's advanced technological solutions.

Jim Goodman, chief business strategy and product portfolio officer of the ADA, said in the news release that using the powerful BroadcastMed platform, the ADA can better engage with members in a more personalized and thoughtful manner, providing them with tailored educational resources, timely events and more relevant content offerings.

Another key aspect of the expanded partnership is leveraging BroadcastMed's innovative audience engagement, learning and content management solutions. This technology will empower the ADA to connect with its members in real-time through various modules on the platform, such as the ADA's Learning Management System and Store.

BroadcastMed will also leverage its robust medical publishing infrastructure to support the ADA's dissemination of valuable research and scientific news. With the company's expertise in digital publishing, content distribution and data analytics, the association can amplify the reach and impact of its flagship newspaper, the ADA News. By harnessing the power of BroadcastMed's publication services, the ADA can advance the field of dentistry and facilitate the exchange of knowledge and best practices.

Charlie Lee, CEO of BroadcastMed said that by combining the company's powerful technology with its medical publishing expertise, the team aims to enhance the ADA's reach, drive collaboration and enable access to clinical progress.

About BroadcastMed

BroadcastMed is the leading healthcare marketplace that provides trusted clinical content, powerful engagement and industry insights to healthcare professionals, medical institutions and manufacturers, service providers and pharmaceutical companies. The company's integrated platform of digital, event, and publication solutions helps drive better dialogue, connectivity, and outcomes for the healthcare community. For more information, visit BroadcastMed.com.

About the American Dental Association

The not-for-profit ADA is the nation's largest dental association, representing 159,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance has long been a valuable and respected guide to consumer dental care products. The Journal of the American Dental Association (JADA), published monthly, is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care, and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org.