10 May 2023

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Ormco unveils a refreshed brand identity

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With over 60 years of distinguished history in providing the orthodontic community with a breadth of high-quality, innovative products, solutions, and education, Ormco announced on April 21 a brand refresh inspired by its recommitment as an innovative partner to the orthodontic community. The company shared its new tagline, “Driving the future of orthodontics, together,” with the unveiling of a visually refreshed brand identity at this year’s American Association of Orthodontists in Chicago in late April.

Initial elements of Ormco’s brand refresh include:

• New Company Tagline: “Driving the future of orthodontics, together”
• New Logo: As a prominent representation of the company and its dedication, the new logo incorporates “Together” as a recommitment to collaboration and doctor-inspired innovation.
• New Brand Colors: Fresh new colors convey passion and bring to life Ormco’s commitment, dedication, innovation, and future-focused partnership for all orthodontic solutions.

Eric Conley, SVP of orthodontics for Envista, said in a news release that the company continues to recognize and respect the expertise of orthodontic specialists as well as their investment in advancing education, building a vision for practices, and growing their businesses, all while helping patients enjoy healthier beautiful smiles.

“The renewed commitment to our existing and new customers is to provide best-in-class products, doctor-inspired innovation, and clinical freedom by giving the flexibility to choose orthodontic solutions and preferences that best fit their practices,” he said.

As part of its commitment to driving the future of orthodontics, Ormco continually invests in doctor-inspired innovations. The company has more than 1,000 patents worldwide and invests millions annually in research and development to ensure its products continue to respond to the evolving needs of orthodontists and patients.

“By investing in innovation, Ormco is also investing in me," said Dr. Trevor Nichols of Frost Nichols Orthodontics. "It’s a symbiotic partnership. We make Ormco better, and Ormco makes us better."

Dr. Stuart Frost, also of Frost Nichols Orthodontics, said that Ormco invests in the success of orthodontists through industry-leading partnerships. 

“As the single, trusted, and proven partner for orthodontic specialists, Ormco helps simplify vendor management so we can focus on growing our practice," he said in the news release. "We turn to Ormco as our one source for complete orthodontic needs, as well as robust educational offerings, a dedicated support team, marketing resources, a generous loyalty program, and expert-led events to keep us at the forefront of our profession."

The significant investment in R&D has led to a number of industry-first and breakthrough products and features including:

• The first true full expression system designed for faster and more precise finishing with the Damon Ultima System.
• The new Ultima Hook, the only repositionable hook.
• Proprietary ceramic bracket technology and advanced clear bracket design with Symetri Clear.
• TruRoot for Spark Clear Aligners that allow doctors to see actual roots in the treatment plan.
• Ormco’s new OrthoPulse 2.0 light-powered treatment accelerator that applies low-intensity infrared technology for up to 50% faster treatment time3 and a 73% reduction in pain.

Along with the Damon Ultima System for self-ligation, Ormco’s portfolio includes the Spark Clear Aligner System, Titanium Orthos, Symetri Clear, AOA Lab, Mini Twin and OrthoPulse Light Accelerated Orthodontics. In addition, as part of the Envista family of companies, Ormco provides doctors with Dexis IS scanning solutions and Metrex infection prevention solutions. With a portfolio encompassing wire and bracket systems, clear aligners, light accelerated technologies, 2D and 3D imaging, infection prevention, custom appliances, and more — Ormco provides a full gamut of innovations that help doctors improve patients’ smiles by leveraging the future of orthodontics.

About Ormco

Envista is a global family of more than 30 trusted dental brands, including Nobel Biocare, Ormco, DEXIS, and Kerr, united by a shared purpose: to partner with professionals to improve lives. Ormco, headquartered in Brea, Calif., is a global leader and innovator of orthodontic products and solutions to help enhance the lives of its customers and their patients.

For 60 years, Ormco has partnered with the orthodontic community to help create over 20 million smiles in over 140 countries. Distinguished products range from twin brackets (Symetri Clear, Titanium Orthos and Mini Diamond) to pioneering self-ligating appliances with the Damon System (including Damon Ultima System and Damon Clear2). The Spark Clear Aligner System is designed to meet the needs of the orthodontist with the TruGEN material and 3D Approver software. Ormco’s Insignia Advanced Smile Design provides an all-inclusive customized indirect bonding solution for efficiency through personalization.

Learn more at https://ormco.com/en-us/our-mission