03 February 2023

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Tend appoints Cynthia Hiskes as chief people officer

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Tend recently announced the appointment of its first chief people officer, Cynthia Hiskes, to support its continued growth across the U.S.

As the new chief people officer of the tech-driven dental services provider, Hiskes will oversee all aspects of human resources, including talent recruitment, experience, retention, engagement and inclusion. According to a news release, Hiskes will play a pivotal role in evolving the people function as the company, which currently operates 23 dental studios across five major metro markets, continues its nationwide expansion and grows its workforce of over 650 employees.

Doug Hudson, co-founder and CEO of Tend, said in the news release that the company has always been a “people-first” organization. 

“We searched long and hard for a leader like Cynthia, who not only has best-in-class credentials across a wide range of global companies but also has a track record of scaling a leading tech-enabled multi-site healthcare organization," he said. 

Hiskes was most recently the chief human resources officer at Oak Street Health, a leading primary healthcare provider that operates more than 160 locations across 21 states with the support of thousands of employees. She has also led teams at globally recognized companies like Cars.com, Ferrara Candy Company and Rexam throughout her illustrious career.

In the news release, Hiskes said that she’s always been captivated by opportunities to build transformative human resources functions that accelerate a company's trajectory to fulfill their business potential. 

“Tend's team members are the reason behind the company's exponential growth thus far, and why tens of thousands of people across multiple markets have become loyal patients,” she said. 

Hiskes will be based out of Tend's Nashville hub, with frequent visits to additional markets as the company enters additional cities nationwide.

About Tend

Tend is the first dentist that people actually look forward to. Launched in October 2019, Tend was created to set a new standard for oral health by providing dentistry the way it should be—hassle-free, personalized, and straightforward, with a focus on patient happiness—all in a calm, inviting, and thoughtfully-designed space. Founding CEO Doug Hudson is supported by over 650 talented team members in New York City, Nashville, Washington, D.C., Boston and Atlanta. In addition to operating 23 studios along the East Coast, Tend also offers a suite of dentist-designed consumer products to extend its mission into the daily lives of members. For more information, visit hellotend.com or download the Tend Dental app, available on all iOS and Android devices.