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21 November 2022

Alta Smiles welcomes new chief clinical officer


Orthodontic pioneer Dr. Benjamin Cassalia joined groundbreaking orthodontic technology and services company Alta Smiles as their chief clinical officer. According to a Nov. 5 news release, the company aims to bring its innovative new technologies, like C5 Hidden Orthodontics, to dentists and orthodontists worldwide.

Cassalia will continue to develop and expand the next generation of clinical technologies and add to Alta Smiles’ already comprehensive services and capabilities. He began developing the patented Wirelign technology, the core of Alta Smile’s C5 Hidden Orthodontics treatment, in 1997. For years, Cassalia saw an increased interest from adults in his practice looking to straighten teeth without brackets or aligners. His invention of the Wirelign system allowed him to provide this service to his patients but meeting the volume of interested patients and providers posed a challenge.

Alta Smiles was formed to make high-quality orthodontic and oral care solutions more accessible and convenient through innovation and technology. Founder and Chief Executive Officer Gary Giegerich and Cassalia were both working to transform the orthodontic industry and recognized the opportunity to collaborate.

“With the impressive advances Alta Smiles has been making in 3D treatment planning and patient at-home imaging, it made sense to leverage Alta Smiles’ technology with my patents and the confidence that I have gained from successfully transforming thousands of smiles,” said Cassalia in the news release.

Giegerich said that Cassalia is a true visionary.

“His many innovations enable us to build upon our already robust offerings of orthodontic solutions,” Giegerich said. “Combining our current technologies and C5, we’re on the cusp of completely transforming the orthodontic industry with a readily scalable solution that can integrate with any dental provider anywhere in the world.”

Alta Smiles’ innovative C5 Hidden Orthodontics is the next generation of the proven Wirelign technology. Combining unmatched discreetness with Alta’s comprehensive Opti-IPTM digital treatment planning protocols and exclusive V5xTM remote patient monitoring technology, any dental office across the country can be trained to perform the procedure. Dentists can utilize this treatment for cases of mild to moderate tooth correction, teeth crowding, spacing and rotation that they often see during routine hygiene appointments.

Cassalia is a graduate of Temple University School of Dentistry, where he continued his education in the post-graduate program specializing in orthodontics. While attending Temple University, Cassalia was inducted into the Omicron Kappa Epsilon National Dental Honor Society and was a recipient of the All-American Scholar Collegiate Award for Academic Excellence.

Learn more about Alta Smiles: https://www.altasmiles.com/ and https://www.c5ortho.com/for-dentists/

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