14 October 2022

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Candid and Affinity Dental Management join forces

Katherine E. Pfaff

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Candid, a clear aligner innovator, and Affinity Dental Management are joining forces to bring Candid's Orthodontics as a service model of partnership and support to Affinity's locations. With Candid's system, Affinity will empower its practices and patients with clear aligner technology and expertise. 

Affinity Dental Management, a Dental Service Organization (DSO) that is run by dentists, has grown from a single practice in 1999 to 35 locations across four states, according to a news release. Known for helping dental clinicians bring high-quality clinical technology and efficiency standards to their patients and teams, Affinity sees a like-minded partner in Candid. 

Dr. Mariz Tanious, dental director at Affinity, said the company believes there is a better way for its practitioners to bring orthodontics to patients. "Partnering with Candid means our patients will receive comprehensive orthodontic care,” she said. “Our team and patients will save hours of chair time thanks to Candid's virtual progress checks." 

Candid allows patients to take virtual progress checks with CandidMonitoring™ technology and to share this progress with their doctor. This system tracks patient progress via the CandidApp™ and brings detailed oversight to clinicians at any geographic location.   

Nick Greenfield, chief executive officer of Candid, said the company’s goal is to meet its DSO partners where they are and take them to the next level. Affinity’s practices can bring their patients the high-quality clear aligner care they deserve. 

Already a high-demand treatment, the clear aligner market is anticipated to grow into a $32.3 billion industry by 2030, according to a report from Fortune Business Insights included in the release. Candid aims to capture that growth by offering clinicians a lower barrier of entry to top-tier technology, deep orthodontic knowledge and close partnership.