09 June 2022

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Itrac completes strategic investments in dental service companies

Katherine E. Pfaff

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Dental marketing agency, itrac, LLC, has closed strategic add-on investments in three companies in dental services. DentalPost, SmartBox Dental, and Local Search for Dentists are expected to allow the company to provide comprehensive and nationwide services. 

DentalPost is an HR solution company that offers technology-based interview and career management services for both dentists and their practices. The goal of the platform is to guide better hiring with screening and assessments and to enhance retention. 

“DentalPost was started to fill a critical need in the market: a dental-specific job board to help dental practices and professionals connect and find a better fit. At the heart of our growth is a mission and vision to improve the lives of dental professionals and the culture and vitality of dental practices, helping them find the right fit through more informed hiring and career decisions,” said Tonya Lanthier, founder and president of DentalPost. “At DentalPost, we have long envisioned the future of the ideal dental team being driven by smart, technology-enabled data and team management tools. Being a part of itrac's MarTech investment portfolio positions us to further elevate and expand HR and team management solutions to propel the dental industry forward.”

SmartBox offers digital marketing to dental practices with services including website launch and design, SEO management onsite and offsite, practice training, dashboard reporting, and continuing education. "SmartBox customers will not see any disruption in deliverables, but rather an increased investment in the technology, services, and growth tools we can offer them, "said Colin Receveur, founder, and chief executive officer of SmartBox.

Local Search for Dentists offers digital marketing tools, development of web resources, and management of reputation for dental professionals. 

"We are excited about the combination of itrac's existing products with SmartBox, DentalPost, and Local Search for Dentists, creating a market leading provider of outsourced marketing services, MarTech, training, and recruiting for independent dentists across the country. SmartBox, DentalPost, and Local Search for Dentists have each impressed us with their respective customers, outstanding commitment to quality services, company values, and helping dentists thrive. Partnering together, we believe the combination of teams, solutions, and support we can bring to Dentistry is second to none," said Steve Karasick, chief executive officer of itrac. 

Source:  https://www.prnewswire.com/news-releases/itrac-llc-completes-multiple-acquisitions-creating-leading-outsourced-dental-marketing-martech-and-recruiting-platform-301555394.html