05 January 2022

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Identity stepping away from the norm with in-house clinicians

Katherine E. Pfaff

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Dental practice marketing firm, Identity Dental Marketing, has welcomed subject experts to its ranks to aid in creating the best content. The company, which offers a range of marketing services from customized websites, SEO, and PPC to video and social media marketing, has brought on board several team members who have dental practice experience. 

“It's important that we recruit strong marketers with all necessary credentials and experience, but it's also vital that we never lose touch on what's happening in the dental profession,” said Grace Rizza, founder, and owner of Identity Dental Marketing. “By pairing the marketing and dental expertise, we can provide a superlative experience and optimal results for each of our dental marketing clients.”

The new team members include individuals formerly is roles as a dental practice owner, dental assistant, dental hygienist, dental office manager, and dental marketing director. 

Diane, a former dental hygienist and now a content creator with Identify shared: "The best part of my job here at Identity is combining all of the aspects of dentistry to help others succeed. I love being able to use what I have learned both clinically and as a business owner.”

Source: https://www.prnewswire.com/news-releases/identity-dental-marketing-embraces-unconventional-hiring-and-employment-strategy-for-exceptional-client-experience-301447801.html