12 August 2022

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DSO commences social media campaign

Katherine E. Pfaff

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Dental support organization, Heartland Dental, has launched a new company, Doctor Difference, which highlights the benefits of joining. The DSO campaign is made up of testimonials from participating professionals. 

“Becoming a dentist and building your practice is about having the freedom to care for your patients and provide great dentistry. The reality for so many doctors, is that at some point, the administrative tasks take over,” said Rick Workman, DMD, founder and executive chairman of Heartland Dental. “Our distinct model helps make life easier for supported doctors with robust staffing, equipment, and non-clinical support services that take the headache out of running a dental practice and allowing the focus to be on the simple joy of dentistry, which is why we became clinicians in the first place.”

The campaign relies on the concept that doctors wish to retain autonomy and decision-making ability to continue to provide care as they elect after joining a DSO. The company maintains a “philosophy of clinical independence,” which may differentiate them from competitors, according to Heartland. 

"The power of the Doctor Difference is that it is told through the experiences of currently supported doctors, underscoring the authenticity and credibility that is the foundation of our brand," said Stacy DeWalt, chief marketing officer at Heartland Dental. "Coupled with attractive financial offerings by the supported PC, proprietary operational systems, leadership and skill development programs to help deliver world-class patient care and experiences, the Doctor Difference that Heartland Dental offers supported doctors is a clear advantage over competitors."