11 December 2021

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Aspen renamed as TAG to reflect business evolution

Katherine E. Pfaff

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Dental giant, Aspen Dental Management, Inc. has rebranded as TAG- The Aspen Group, in order to communicate the company’s changing business which now includes dental implants, general dentistry, aesthetics, and emergency care. 

"When we launched Aspen Dental more than 20 years ago, we set out to break down the barriers that made it hard for people to keep up with their dental health," said Bob Fontana, founder, chairman and chief executive officer of TAG. "Our aim has always been to provide better access, affordability, and transparency, and we knew the key to better patient care started with a human-centered approach. As we expand our business and grow our brand, we're setting out to achieve one simple goal: to bring better healthcare to more people."

The company’s growth is based in part on expanding its consumer-oriented approach to care to additional types of dentistry. In the fall of this year, TAG increased its corporate headquarters to a 200,000 square foot building in Chicago. TAG also launched a branded product this year. The product, called Motto, is a clear aligner system which is provided through Aspen Dental centers and delivered to patients by mail. 

"As we grow the business, we are focused on building a patient journey that is different than the typical healthcare experience, and more aligned with customer service driven industries," said Fontana. "We believe we can fundamentally change the way patients view healthcare – by alleviating fear and anxiety, and by treating them the way the most successful customer-

Source: https://www.prnewswire.com/news-releases/aspen-dental-management-rebrands-as-tag--the-aspen-group-301436111.html