OrthoFX, a leader in innovative orthodontic clear aligner solutions, announced that its new branding and website, designed in collaboration with creative agency ANML, has been honored with 2 prestigious awards at the 20th Annual w3 Awards. The w3 Awards, judged by the Academy of Interactive and Visual Arts, celebrate outstanding digital creativity, recognizing exceptional websites for their design, usability, and innovation, making these accolades a testament to OrthoFX’s commitment to excellence in digital storytelling. The newly redesigned OrthoFX website earned Gold in the Website Features, Best Visual Appeal, and Aesthetics category, and Silver in General Websites and Website Redesign.
“OrthoFX’s aligner polymer innovations were crafted to enhance efficiency and outcomes for doctors while seamlessly fitting into patients’ lifestyles. Partnering with ANML we created a website that blends aesthetics with purpose, employing seamless user experience and design to make learning intuitive and information compellingly accessible. This platform invites doctors and patients to experience orthodontics reimagined, positioning OrthoFX as the trusted choice for orthodontic excellence,” Sheila Tan, chief commercial officer at OrthoFX, stated in a press release.
OrthoFX’s line of aligner polymer innovations, engineered for fewer refinements, enhanced comfort, and improved patient compliance through shorter wear times, was designed to deliver greater efficiency and outcomes for doctors while seamlessly fitting patients’ lifestyles. In collaboration with ANML, an award-winning web design and brand agency, OrthoFX developed a website that combines aesthetics and functionality, showcasing its dedication to empowering doctors with new and advanced aligner systems and offering patients treatment options that integrate effortlessly into their daily lives, instilling confidence and flexibility in their orthodontic journey.
The OrthoFX portfolio of products includes FXClear, which features stain-resistant material and smooth, scalloped edges for enhanced comfort and fit. FXBright, a translucent aligner system that gives teeth a naturally whiter and straighter appearance, without the use of whitening gels, from day one of the treatment. At the forefront of OrthoFX’s aligners is the AirFlex System with the newly announced PrecisionFinish aligners, designed for effortless compliance, predictability, and detailing.
Source: www.orthofx.com
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