20 June 2025

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America’s ToothFairy Launches 2025 Oral Health Campaign

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Dental professionals across the country are invited to participate in the 2025 Share Your Smile campaign, a national initiative from America’s ToothFairy to raise awareness about the importance of oral health and the barriers that prevent millions from receiving the dental care they need. Share Your Smile coincides with Oral Health Month and provides free educational materials and advocacy tools for providers, teachers, and community organizations. For the third consecutive year, the campaign is exclusively sponsored by Sun Life Dental, which includes DentaQuest, the nation’s largest Medicaid dental benefits administrator. Sun Life Dental serves 35 million members across the U.S. and supports direct patient care through an expanding network of dental practices in underserved communities around the country.

Launched in 2023, the Share Your Smile campaign has grown into a global movement. Last year alone, more than 200 oral health advocates used the resources to educate over 105,000 children and caregivers in 44 U.S. states and eight other countries.

“Dental professionals play a crucial role in helping families understand why oral health matters and how disparities affect millions of children,” said Jill Malmgren, Executive Director of America’s ToothFairy. “The Share Your Smile campaign makes it easy for providers and advocates to share that message—and to spark an interest in dental careers among teens who can be part of the solution.”

According to the Health Resources and Services Administration, more than 57 million people in the U.S. live in areas with too few dental providers. These gaps in access disproportionately affect people of color, those in rural or remote areas, Indigenous communities, migrant families, and individuals with special healthcare needs.

The Share Your Smile campaign offers:

• Free downloadable educational materials for students and families
• A social media toolkit with prewritten posts and graphics for oral health advocacy
• Resources highlighting dental career pathways to inspire the next generation of providers
• The popular Kids’ Joke Contest for children 12 and under, encouraging fun engagement and smile-sharing

Since launching this year’s campaign on June 1, participants have already committed to reaching more than 108,000 children and caregivers with campaign materials.

“Sun Life Dental is committed to broadening access to dental care, especially in communities that need it most,” said David Healy, President, Sun Life U.S. Dental, including DentaQuest. “We are proud to continue supporting America’s ToothFairy and the Share Your Smile campaign to help people experience improved oral and overall health.”

Dental professionals, educators, and health advocates are encouraged to download and use the free materials in summer enrichment programs, camps, clinics, and community outreach events.

About America’s ToothFairy: National Children’s Oral Health Foundation

As a resource provider, America’s ToothFairy increases access to oral health care by supporting nonprofit clinics and community partners delivering education, prevention, and treatment services for underserved children. Since 2006, America’s ToothFairy has reached more than 16 million children and caregivers with oral health services and distributed millions in donated products, educational materials, and financial grants to improve oral health outcomes for children and youth in need.

Source: www.AmericasToothFairy.org