31 August 2023

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Impress opens first location in New York City

Tommaso Albonetti

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Impress, a pioneer in contemporary orthodontics and the leading brand of clear orthodontics in Europe, announced the launch of its first clinic in New York City. With this new location, Impress now has 11 practices within the U.S. 

Tennis sensation Paula Badosa joined the Impress team on Aug. 24 at the grand opening, coinciding with the launch of her global partnership with the company, which operates in more than 160 cities across eight countries. 

Impress has revolutionized the landscape of invisible orthodontics through its exclusive treatment paradigm, harmonizing advanced technology – encompassing CBCT X-rays, 3D scanners, patented treatment planning software, and in-house tools – with unparalleled personalized orthodontic medical care. Diverging from conventional orthodontic services, Impress integrates in-person clinic visits with virtual monitoring and appointments facilitated by its accessible mobile app, accessible seven days a week.

According to a news release, the company leverages its proprietary technology in tandem with artificial intelligence (AI), empowering its medical team to render more precise diagnoses and to create efficacious treatment strategies. Impress’s AI technology amalgamates existing tooth and root positions to project movements within the bone, engendering swifter, superior and more foreseeable orthodontic treatment outcomes. 

Its system of removable aligners encompasses an array of transparent splints designed to apply gradual pressure on the teeth, propelling them toward the goal. Impress caters to virtually any orthodontic case, with the average treatment duration for invisible aligners ranging from six to 12 months — a fraction of the time required for traditional braces.

Dr. Kjeld Aamodt, co-founder and chief orthodontist at Impress, said in a news release that the company’s mission is to provide a personalized and transformative orthodontics experience, delivering outstanding results that positively impact patients’ lives. 

During a complimentary consultation, Impress patients meet with a licensed doctor who conducts a comprehensive oral health check-up before starting any treatment. Subsequently, the dental team designs each patient’s aligners using advanced 360º X-rays and 3D intraoral scans. 

The Impress app extends round-the-clock access to the experienced medical team, enabling patients to address any concerns and receive consultations between in-person clinic visits. 

Patients also benefit from access to the company’s global clinic network, spanning Chicago, Seattle and San Francisco in the U.S., and over 160 cities across the UK, Spain, Portugal, France, Italy, Ukraine and Germany.

Impress also offers adaptable payment plans and accepts FSA/HSA and insurance, including Delta Dental, Guardian, Metlife, Blue Cross Blue Shield, Aetna, Cigna and Principal.

About Impress

Established in Barcelona in 2019, Impress stands as the premier clear orthodontics brand in Europe and one of the largest networks of orthodontic clinics globally. Impress has revolutionized the landscape of invisible aligners with its contemporary approach and hybrid, technology-driven orthodontic clinic model, swiftly ascending to become the preeminent brand and category leader in Europe within just three years.

With a portfolio that spans Spain, Portugal, Italy, the UK, France, Ukraine, Germany and North America following its merger with Uniform Teeth in 2022, Impress expertly delivers medical care to over 50,000 patients worldwide and counting. Impress specializes in invisible orthodontics, uniting health and technology in a fresh philosophy. This unique concept features a specialized in-house team that harnesses top-tier medical technology to address all cases, ensuring the creation of the finest smiles.