13 June 2023

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OraPharma, Alex Rodriguez raise awareness about importance of managing gum disease

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Bausch Health Companies Inc. and its oral health care business, OraPharma, announced on May 31 its collaboration with World Series Champion, Alex Rodriguez, to launch a national awareness campaign about the prevalence and impact of gum disease. The Cover Your Bases campaign includes educational content about the disease and encourages patients to talk to their dentist about comprehensive treatment options.

The campaign launch is timed to Oral Health Month recognized throughout June and features Rodriguez as a patient ambassador. It also serves as a promotion for Arestin, an antibiotic used in combination with scaling and root planing to treat adult periodontitis.

According to the American Dental Association, gum disease affects nearly 65 million Americans nationwide. More specifically, nearly half of Americans aged 30 and older and 70% of those aged 75 and older have some form of gum disease. The most common symptoms of gum disease include bleeding during or after brushing and red or swollen gums. Some studies suggest that gum disease may be associated with an increased risk for other chronic conditions throughout the body, such as diabetes and heart disease.

In the news release, Rodriguez said that throughout his life and career, he has always put a great deal of energy into prioritizing his health. He said that he was shocked when his dentist told him that he had early-stage gum disease.

"My dentist also informed me that gum disease is more common in men and in Latino communities, which is why I felt it was really important for me to share my story," he said in the news release. "I was lucky to catch it early, and if it can happen to me, it can happen to anyone."

Tom Stern, vice president and general manager at OraPharma, said that this campaign is the first of its kind for OraPharma.

"We hope that this campaign will help bring awareness to gum disease and empower others to take charge of their dental health by seeking out appropriate treatment options that may help manage this serious disease," he said. 

To learn more about a treatment option and to hear Alex's story, visit www.Arestin.com.

About OraPharma

OraPharma is a specialty pharmaceutical company committed to partnering with dental professionals to improve oral health. Founded more than 25 years ago, OraPharma includes a curated portfolio of treatments for periodontal disease, malocclusion and multiple regenerative solutions for oral surgery. More information can be found at https://www.orapharma.com/.

About Bausch Health

Bausch Health Companies Inc. is a global diversified pharmaceutical company whose mission is to improve people's lives with our health care products. We develop, manufacture and market a range of products primarily in gastroenterology, hepatology, neurology, dermatology, international pharmaceuticals and eye health, through our controlling interest in Bausch + Lomb. With our leading durable brands, we are delivering on our commitments as we build an innovative company dedicated to advancing global health. For more information, visit www.bauschhealth.com.