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31 October 2022

Aspen Dental wins 2022 PRWeek Purpose Award


Aspen Dental and Curley Company won the Best Integration Into Culture category at the 2022 PRWeek Purpose Awards for the dental company’s annual Day of Service initiative. The Purpose Awards recognize activations and innovations that use creative ideas to further positive causes and to celebrate the agencies, brands, public-sector organizations, non-profits and NGOs behind them.

According to an Oct. 13 news release, more than 400 Aspen Dental locations opened their doors last June 11 for the 8th annual Day of Service, providing care to more than 3,000 military veterans and their families. The company estimated it provided $1.8 million in free dental services.

Medical professionals and care teams in the Aspen Dental network of independent offices treated veterans’ most urgent dental needs, from fillings and extractions to hygiene and basic denture repairs.

“Our annual Day of Service is core to our mission and it’s something that our team can rally around every year,” said Bob Fontana, founder and CEO of Aspen Dental Management, Inc., in the news release.

Fontana said that he is proud of the message that his team sent through the campaign. “As an industry, we must do more to connect with vulnerable communities and make sure that all members of society have access to high quality, affordable dental care,” he said.

Millions of Americans struggle to access dental care every year, and veterans are no exception in fact, U.S. veterans are ineligible for dental benefits through the Veterans Administration unless they’re 100% disabled, have a service-related mouth injury or were a prisoner of war.

Learn more about Aspen Dental’s Day of Service initiative: https://www.aspendental.com/about/healthy-mouth-movement

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