Dental product developer and manufacturer Premier Dental aims to bring high-quality dental care to the home. With its Izzo system and subscription program, patients can receive a 4 in 1 oral care system that marries an oscillating toothbrush, polisher, scaler, and a case that uses UVC to sanitize.
"Our drive and passion for continuing to elevate oral care are at the heart of our business expansion into direct-to-consumer," said Julie Charleston, chief executive officer of Premier Dental. "Izzo is a natural extension of our commitment and experience to the professional, where we have been at the forefront of innovative solutions for over a century. "
The device’s polishing feature utilizes an interchangeable cup head to be used in conjunction with the company’s polishing paste. According to research conducted by a third party, the system provides better (73%) elimination of soft plaque and stains when compared to whitening toothpaste. At the same time, the system is 45% less abrasive than advanced whitening toothpaste, according to Premier.
The tool’s scaler uses a medical-grade polymer to help the user remove soft plaque. And the device can be stored in a case that provides UVC sanitation that eliminates up to 99.99% of bacteria on the heads, either toothbrush or polishing cup. The device is also part of a subscription plan that regularly replenishes polishing paste, brush heads, and polishing cup heads.
"This professionally-inspired oral care system helps consumers with healthier, whiter smiles, and also gives them the confidence to look their best on the 363 days per year when they aren't receiving professional cleanings in the dental office,” said Dr. Lori Trost, a dentist from Red Bud, Illinois.
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