18 July 2026

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The Complete Book on Dental Marketing: A Practical Reference for Dental Professionals

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The Complete Book on Dental Marketing: A Practical Reference for Dental Professionals

Why this book matters

Modern dentistry is increasingly shaped by diagnostic precision, interdisciplinary treatment planning and the need to translate technical knowledge into daily clinical practice.

Book positioning

The Complete Book on Dental Marketing is presented as a professional reference designed to support clinicians who want to connect knowledge, technique and practical application.

Book overview

Marketing for most is considered more of a mystery instead of a science. When it remains a mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The goal of this book is to help dentists who are looking to demystify the dental marketing process, those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner or one in a group practice, or someone who is in network with dental insurance companies or completely out of network with them.

Beyond its descriptive content, the value of the book lies in how it can support clinical reasoning, diagnostic workflows and treatment planning in daily practice.

Clinical relevance

For clinicians, the key issue is not simply accessing information, but knowing how to apply it. A structured reference can help organize decision-making, improve case assessment and support more predictable outcomes.

About the authors

Christopher Phelps, DMD Authors Dr Phelps is an entrepreneur, general dentist, and an Amazon best-selling author who practices in Charlotte, NC. In his first 7 years of practice he grew the revenue of his practices by a factor of 10X, going from 1 practice location to 4 locations. A major part of this success was the Call Tracker ROI program he developed out of his own marketing needs and issues. In 2016 he launched Golden Goose Scheduling to help practices answer and schedule more new patient calls so they didn’t have to pay more in marketing money to get them. In 2016, out of 6000 dentists who were nominated across the US, Dr. Phelps was selected as the Doctor’s Choice National Dental award winner. In addition, to being a Kolbe Certified Trainer, a key opinion leader to several large dental companies and understanding how to get new patients in the door, Dr. Phelps is also an expert in the Science of Influence and Ethical Persuasion. He has studied under the Authority in this field, Dr. Robert Cialdini and, out of the thousands of people who apply yearly, was one of only two selected and awarded the title of Cialdini Method Certified Trainer (CMCT). Presentation “With this outsta

Editorial perspective and key takeaways

From an editorial standpoint, the strength of this title lies in its ability to organize clinical knowledge into a practical reference for professional use.

• Supports structured clinical reasoning
• Connects technical knowledge with practical application
• Useful for professional development and continuing education

Who should read it

• Clinicians seeking a structured professional reference
• Specialists working in advanced clinical fields
• Postgraduate students and dental professionals in continuing education

Book details

Authors: Christopher Phelps, DMD
Year: 2022
Pages: 328
Price: $167

Explore the book

For clinicians looking to strengthen their understanding of The Complete Book on Dental Marketing and its clinical applications, this title represents a structured and practice-oriented reference.

Explore this title on Edra Publishing