23 August 2022

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Identify Dental positions dental implant dentists

Katherine E. Pfaff

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Identity Dental Marketing paves a way to potentially reach patients seeking dental implants through a multi-pronged approach to build awareness and respect for a practice. The method offered by the dental marketing group, which was founded in 2009 by Grace Rizza, chief executive officer, includes marketing via social media, video advertising, education to individuals, and building leads. 

"This idea may not be revolutionary to all, but it certainly is under-utilized in most markets. By utilizing a strategy that allows prospective patients to meet with a group of others with similar needs builds a community, strengthens the ability for the patient to move forward, and positions the dentist as the authority in smile restoration,” said Rizza. “This hybrid of digital marketing, social media marketing and face-to-face education will lead to a powerful demand for your brand.”

The marketing plan requires simple input from the dentist in a 3-step process beginning with a free planning session. During that meeting goals, expectations, and budgets will be reviewed. Sessions can be booked at identitydental.com/grace.

A participating dentist will then review and approve scripts and coordinate a video shoot. Leads from the videos will be directed to ongoing education events, which would be held weekly or monthly in the dental office. 

An additional service that will help connect front office personnel with potential patients can accompany the marketing plan. This will allow staff in the front office to discuss the implant process, financing, and booking appointments.