28 June 2024

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Golden Proportions Marketing Hosting a Free Webinar for Dentists: “Economy-Proof Marketing”

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Golden Proportions Marketing is hosting a free webinar for dentists on July 25 at 7 PM (EST), titled “Economy Proof Marketing: Become a Marketing Master in a Down Economy.” This live event, presented by Xaña Winans, CEO of Golden Proportions Marketing, is intended for dentists who are searching for ways to maximize their marketing budget during a tough economy.

“For many dentists, the knee-jerk reaction to tough economic times is to reduce marketing spending,” said Winans. “But cutting back on promoting your practice hurts more than it helps. The real solution isn’t to promote yourself less, it’s to promote yourself better—so you increase the value of your marketing.” 

Some of the primary topics scheduled to be discussed during the 60-minute session include:

• Effective Digital Advertising on a Budget:
• Learn how to use Google Ads and social media platforms to attract new patients without overspending.
• Discover the best practices for targeting, ad creation, and budget management to maximize your return on investment.
• Enhancing Patient Engagement and Loyalty:
• Gain simple, yet powerful, techniques to strengthen relationships with your current patients.
• Explore cost-effective methods such as personalized communication, loyalty programs, and referral incentives to keep your patients coming back and referring others.
• Tracking and Adjusting Marketing Efforts:
• Understand how to monitor key marketing metrics and use data to make informed decisions.
• Find out which tools and methods can help you track the success of your marketing campaigns and adjust your strategies for continuous improvement and sustained growth.

“We’ve been hearing a lot of concerns from dentists about the strain the economy has been putting on their businesses, so this webinar will answer many of their questions” explains Teia Engel, VP of Sales and Marketing for Golden Proportions Marketing. “Much of the guidance Xaña will be sharing during the webinar is sound advice for any time, but especially impactful during a down economy.”

Dentists will also be able to ask questions during a live Q&A session following the webinar.

Golden Proportions Marketing is a full-service dental marketing company founded in Pennsylvania. With more than 20 years of experience serving clients across the country and a nationwide team of marketing experts, they are recognized as one of the leading marketing agencies in the dental industry.

Source: www.goldenproportions.com