Treatments for white teeth remain in demand, report finds
Katherine E. Pfaff
In line with an overall interest in cosmetic dental enhancements, the teeth whitening market is expected to continue its growth for the next few years. A report by market analysts, Technavio on the global teeth whitening market suggests the area will increase by $840.38 million between 2020 and 2024. The surge is expected to reach a CAGR of 4% during the forecast period. 2020 alone saw growth at the rate of 3.44%
While the demand for cosmetic dental products and procedures has increased, the whitening market is fragmented and may be held back by-products that are counterfeit and dilute the market. Within the report, pillars include whitening products such as strips, toothpaste, and other related items.
By geography, a large part of the growth of the global market will be found in APAC, led by China. The geographic region is expected to account for 38% of the growth of the overall market.
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