08 December 2025

---

Personify Group Joins Dental Trade Alliance

---

Personify Group, dentistry’s brand growth partner, recently announced it has joined the Dental Trade Alliance (DTA), the national association representing suppliers, manufacturers and service companies dedicated to advancing oral health.

“We’re pleased to welcome Personify Group, as the newest member of the association,” said Dental Trade Alliance CEO Greg Chavez. “Their DTA membership will enable them to connect with more manufacturing partners who may benefit from their dental knowledge base”  

DTA membership aligns Personify Group with a consortium of like-minded organizations committed to elevating the dental-care landscape through collaboration, innovation and industry-wide advocacy.

“Joining the Dental Trade Alliance reflects our commitment to advancing the future of dentistry and supporting the innovators who are shaping it,” said Michael Ventriello, co-founder and chief communications officer of Personify Group. “The DTA brings together the most influential companies in oral health, and we’re honored to contribute our branding, marketing and communications expertise to such an important community.” 

Personify Group is redefining best practices in storytelling, creative development, marketing technology, public relations, digital media, influencer relations and investor marketing to accelerate growth for dentistry’s next generation of innovators.

“As dental technology rapidly evolves, from AI-enabled diagnostics to new biomimetic therapies, companies need strong, credible partners who can help them stand out, scale and drive adoption,” said Mark Ross, co-founder and chief branding officer of Personify Group. “DTA membership strengthens our ability to support dental innovators by providing deeper industry access and new opportunities for strategic partnerships.”

About Personify Group

Personify Group is redefining dental branding, marketing and communications with an integrated mix of disruptive and dynamic solutions designed to accelerate growth for dentistry’s innovators. Founded by dental marketing thought leaders Michael Ventriello and Mark Ross, the agency blends bold creative with advanced technology and strategic insight to help clients rise above the noise and achieve measurable success. For more information, visit www.personifygroup.com.  Connect on LinkedIn: Personify Group: Overview | LinkedIn

About the Dental Trade Alliance

The Dental Trade Alliance (DTA) is a member supported trade association of suppliers and service providers of the oral health profession and industry with the common goal of improving the state of oral care. The organization provides resources, knowledge-sharing opportunities and advocacy supporting businesses throughout North America, with ties to the rest of the globe. With a dedication to oral health that reaches back to the 1800’s, the modern day DTA is committed to the success of its members and the industry at large.

Source: www.dentaltradealliance.org