21 August 2023

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Launch Loyalty announces partnership with ADSO, will offer plan administration to dental practices

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Launch Loyalty announced on Aug. 8 a new affinity partnership with the Association of Dental Support Organizations (ADSO). More specifically, the company is now an endorsed affinity partner to deliver superior membership plan administration to ADSO DSO member organizations nationwide.

Careington  International Corporation, which powers Launch Loyalty, was founded by two dentists with a plan to provide affordable access to dental care. As a pioneer in the dental space, Careington grew tremendously to provide millions of members with access to its national PPO and discount dental networks and offer custom development and administration of dental plans for large dental groups and dental offices.

According to a news release, Launch Loyalty has extensive experience developing custom membership plans for dental practices to offer to their uninsured or underinsured patients. With more uninsured patients and plans becoming less comprehensive, the need for affordable dental care has grown tremendously – increasing demand for discount plans.

Understanding that membership plans play an important role in the success of dental group practices, ADSO sought the expertise of Launch Loyalty to provide turnkey membership plan administration to their member dentists, including custom plan design, marketing material development, nationwide compliance, dedicated support, customer service and staff training. The affinity partnership expands accessibility of Launch Loyalty's customizable membership plan solutions to ADSO member dentists, helping them to grow their business without the administrative burden of plan management so they can focus on delivering quality patient care.

ADSO evaluated several companies as part of its selection process of a new affinity partner, and Launch Loyalty was selected as a fully vetted partner to offer membership plan administration to ADSO members.

Andrew Smith, ADSO executive director, said in the news release that the organization "went through a robust vetting process and selected a partner that offers attractive benefits to patients with system flexibility for our members." 

Launch Loyalty collaborates with DSOs to assess and advise on the development and management of fully custom membership plans tailored for their individual practices to meet the needs of their patient base, helping with patient loyalty and retention, improved satisfaction and increased treatment acceptance.

Bruce Bernstein, Launch Loyalty vice president of strategic markets, said in the news release that improving access to affordable care has always been the company's corporate mission.

About Launch Loyalty

Launch Loyalty, powered by Careington, is dedicated to providing turnkey administrative solutions for membership plans tailored for health care companies across the country. Launch Loyalty is a division of Careington International Corporation, an established leader in the health and wellness benefits space. Founded in 1979, Careington is a nationally recognized product aggregator and full-service administrator and one of the largest privately held discount health care companies in the nation. Today, Careington serves more than 30 million members across all industry-best companies, brands, products and services. Careington's national PPO and dental discount networks, flagship dental savings plans, and growing portfolio of more than 150 health, wellness and lifestyle products and services are designed to deliver cost savings across a spectrum of life needs. For further information on Launch Loyalty and Careington's products and services, administration and custom marketing solutions, visit www.launchloyalty.com or www.careington.com.

About ADSO

The Association of Dental Support Organizations (ADSO) is a non-profit organization committed to providing support to its members, allowing affiliated dentists to focus on patients, expand access to quality dental care and improve the oral health of their communities. The ADSO represents Dental Support Organizations (DSOs) before the public, policymakers and the media. Learn more at theadso.org.