19 January 2023

---

ToothFairy rebrands as Cloud 9 Ignite

Katherine E. Pfaff

---

Cloud 9 Software, the leading provider of cloud-based practice management systems for orthodontists, pediatric dentists, and dental or orthodontic service organizations, announced in December 2022 the rebranding of their recent acquisition, ToothFairy, LP. 

According to a news release, the Customer Experience Management (CXM) solution is now known by the brand name Cloud 9 Ignite. Coupled with the announcement of the new name, Cloud 9 unveiled a new logo aligned with service logos under the Cloud 9 umbrella.

Blu Nordgren, senior manager of marketing and demand generation with Cloud 9, said in the news release that the word “ignite” was intentionally selected because it encompasses all of the things the product can do for a practice. 

“With Cloud 9 Ignite, practices can ignite their sales velocity, ignite their brand's competitive advantage, ignite their team's passion, and so much more,” she said. 

Cloud 9 Ignite speeds growth by providing consumer insights, scripting, guided workflows, alerts and reporting to orthodontic and pediatric dentistry practices. 

"Within the orthodontic space, the difficulty in reducing operational costs, improving sales velocity, and meeting patient needs stems from a lack of modern technology and the resources needed to demonstrate value and solve the right problems at the right time,” said Matt Bycroft, vice president of sales and marketing at Cloud 9. “With Cloud 9 Ignite, practices are empowered to generate more revenue, faster and more efficiently, by removing that guesswork from sales pipeline management."

Learn more at www.cloud9.software.