03 May 2022

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uLab links with People + Practice, claims to increase profitability for orthodontists

Katherine E. Pfaff

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Digital treatment planning software and aligner company, uLab Systems, has collaborated with doctor-focused digital marketing firm, People + Practice, to assist offices in improving their aligner marketing strategy, according to the companies. The duo suggest that uLab products can lead to better profits. 

"We noticed that our customers who adopted uLab have increased profit margins on more complex cases and are successfully tapping the limited treatment market with new product offerings," said Dr. Leon Klempner, chief executive officer of People + Practice. 

"People + Practice's focus is driving practice profitability and expanding market reach, so this is a natural partnership. uLab's AI-assisted treatment planning, custom packaging services, and per-aligner pricing strategy perfectly complement our marketing, patient acquisition and technology solutions, which help orthodontic practices unlock their full potential.”

According to the marketing company, uLab allows orthodontists greater flexibility due to its lack of initial fee and pay-per-aligner process. This allows clinicians to customize the process for patients with complex treatment plans.  

"Leon and his team have developed a unique approach to helping practices market themselves in an increasingly competitive space and helping them to grow their practice by using technology and data solutions,” said Amir Abolfathi, chief executive officer of uLab Systems. “We are honored to partner with consultants like People + Practice to help orthodontists maintain a competitive edge as the specialist.”

Source: https://www.prnewswire.com/news-releases/ulab-and-people--practice-drive-higher-profitability-for-orthodontists-with-differentiated-product-offerings-301526766.html