22 May 2023

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Whip Mix announces partnership with Prima Digital

Tommaso Albonetti

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On May 6, Whip Mix announced a new partnership with Prima Digital, a part of Prima Dental Group and the world's largest global dental manufacturer of unique milling tools used for dental restorations. 

Prima tools represent yet another curated component of Whip Mix's premier collection of products selected to provide a complete restorative and digital workflow to the clinical and lab space. This workflow includes 3Shape intraoral scanners and design software, Asiga printers, Whip Mix printers, post-processing equipment and Roland mills. 

The Whip Mix vision of bringing a world-class workflow built on industry-known brands to the dental category is fostered by Whip Mix CEO Anne Steinbock.

Steinbock has worked in the family dental manufacturing business in Louisville, Kentucky for more than 35 years. Whip Mix has adapted and adjusted to meet the needs of the dental industry since opening its doors in 1919. The company serves the international dental community with offices in Kentucky, Colorado and Germany.

Steinbock has held the CEO position since 2020, when she took the reins from her brother, Allen. 

"This leadership shift to CEO gave me oversight to help set our Whip Mix business strategy, our business direction and help enhance our culture," she said in a news release. "Internally and externally, we live by our proven process called ASIST, which stands for: Assess, Solve, Implement, Support and Teach. This process helps create a connection with our company that produces trust, loyalty and peace of mind both inside and outside Whip Mix."

During the past nine years, Whip Mix saw the greatest adjustments in its product offerings and its approach to the markets it serves.

"We've seen how the increased adoption of intraoral scanners, 3D printing and AI software has reduced the process steps and wait time," Steinbock said. "Innovation and adaptation have always been an integral part to Whip Mix's business approach to serve our industry."

The COVID-19 pandemic forced manufacturers like Whip Mix to pivot and adjust to meet the needs of its customers and employees. Currently, Whip Mix still operates in a hybrid work environment, with team members engaging in planning, marketing and business development from remote offices. Whip Mix also uses one of its core competencies — versatility — to deploy relevant and effective technology to keep its dentist and lab clients engaged and productive.

Steinbock said that she believes that the advances in technology across the dental spectrum have improved efficiencies in communications and workflow between clinicians and technicians. She also said that the outlook for dental laboratories is positive, so long as the labs adapt and innovate to maintain a competitive edge.

"To remain competitive, dental laboratories need to focus on providing high-quality, personalized services that meet the needs of both dentists and patients," Steinbock said. "This includes investing in digital technologies and continuing education to stay up to date with the latest developments in the industry.”

For over a century, Whip Mix has provided its customers with world-class products and services. From analog products like gypsums and investments to digital products like 3Shape software, Roland milling units and Asiga 3D printers, the Whip Mix team of dedicated professionals will ensure the customers' success, from sales, to support, to service. 

For more information, go to www.whipmix.com.