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16 June 2022

Spark Aligners teams with gamer, Truan

Katherine E. Pfaff

Transparent dental aligner giant, Spark Clear Aligners, has partnered with Mark Tuan to promote its brand. As part of the company’s #MyTrueSmile campaign, Truan will work as a brand ambassador to highlight his smile improvement. 

Truan, a model, singer and songwriter, and online gamer, is working with Spark on a campaign that is aimed at motivating patients to seek introspection and to realize their dreams.

“Mark was only 16 years old when he ventured alone from Los Angeles to South Korea to pursue his dreams with K-Pop group GOT7. His fortitude and story inspired us and made him a perfect brand partner,” said Sheila Tan, chief marketing officer of Spark Clear Aligners. “Mark is multi-dimensional as an artist, expanding across several creative platforms. We love how he continues to connect with his fans by sharing his path of self-reformation and self-improvement. Mark is truly a positive force and reflects what #MyTrueSmile is about.”

Unlike past campaigns by Spark, the marketing effort is seeking to highlight individuals who have demonstrated vulnerability and “inner strength” as a way to inspire fans. 

"I always wanted a wider smile. With my Spark Aligner treatment, I can achieve this and not compromise when recording or performing in front of millions of people. I love the improvements I am already seeing," said Mark Tuan. "This was an ideal partnership for me because I am always looking for the best and most innovative products. When considering my teeth straightening journey, Spark Aligners was the obvious choice for me. #MyTrueSmile allows me to inspire my fans to embrace their inner confidence and further pursue their dreams."

Source: https://www.prnewswire.com/news-releases/spark-clear-aligners-announces-mytruesmile-campaign-teaming-up-with-brand-partners-to-ignite-their-authentic-selves-and-inner-confidence-301558502.html

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